It all started when…

PepsiCo teamed up with the Environmental Ministry to take on an initiative to recycle and upcycle wasted plastic materials and bottles committing to collecting more than 8 million kilos of plastic in Egypt. In this campaign I worked to build empathy by giving the bottles a voice as we saw them misused, and saw their power when they were recycled and put to good use for a better tomorrow.

A second cut was created when ambassador and Environmentally friendly Actress Tara was brought on board to champion the campaign. The second copy is linked below.

TEAM
Starring: Tara Emad

Featuring: Remas Mohamed, Nada Omar, Ali Abdelkawi

Client: Pepsico
Agency: Mentions
Creative Director: Refaat Refaat
Account Director: Shady Nagy

Executive Producer: Khaled Bendary
Producer: Tareq Abdelghaffar

Director: Tamer Shaaban
DP: Fawzi Darwish , Ahmed Thabet
Production Designer: Salma Taimour
1st AD: Ahmed Emad Abdelaziz , Mohamed Khaled Gomaa
2nd AD: Moataz Selim
1st AC: Galila Shoaib , Zeina Khalil
Gaffer: Eissa, Eshta
Stylist: Gigi

Post Production: LZRD
Editor: Mohamed Amir
Colorist: Ahmed El Gendy

Post Production: The Cell
Editor: Ammar Nabil

Sound Design: Fady Garas

VFX: Craft Studio VFX
VFX Supervisor: Hady

Music: MusicBed.